Creative Director, Bruce Mau Design, Toronto
A recent episode of RadioLab on the subject of cities discusses the importance of difference as a catalyst that allows life to flourish in an urban context. Similarly, the complexity of global systems bring new challenges, demanding that disciplines that have traditionally worked quite separately now work together to find appropriately complex solutions. The result is that the boundaries between disciplines seem to grow blurrier every day: architecture merges with graphic design merges with strategic consulting... Do we gain more by protecting the integrity of our practices from possible deterioration caused by outside forces, or are the possibilities generated in the friction caused by difference too great to ignore?
In your opinion, is there still a benefit to boundaries between disciplines? Why or why not?
Strategy Design | Design Strategy
Jim gave the final word
Architecture is no longer valuable as just a building to serve internally-defined functional purposes, but achieves value as a key component of the organization’s strategy for meeting the needs and desires of its clients or constituencies. It cannot, then, be separated from the other “media” (and the specialists who design and develop them) by which the organization carries on its conversation with the world, nor from the long arc of organizational development.
Thursday, November 4 at 5:04pm